Let’s just face it- social media is our go-to medium during our idle time, whether you’re in between meetings, commuting, or you simple needed an avenue to consume content. A study done by Chadwick Martin Balley reveals that consumers usually do not treat all types of content equally. There must be a few types of content are naturally captivating with more engaging and greater potential for sharing. So, if you’re a content creator and you’d like to curate your content for the year to come, here are the top 5 types of content that are particular effective in terms of attract attention on the web:
One of the favorite social media topics that is difficult to resist is travel and adventure-related content. They tend to be wanderlust-ful, visually inspiring and divert audiences from reality. The travel industry is booming for a reason, everyone loves to travel these days. You can easily find any travel post on your social media feed. Likewise, one of the reasons why travel content is so widely shared is because travel is perhaps one of the best ways to educate oneself beyond textbooks.
Now, there are a huge number of individuals out there who would love to just wake up with six-pack abs. Here’s a reason behind why there’s always something new online that can motivate you and help you to achieve your body goals. Social media posts about fitness have generally been one of the most shared genres of content. On top of that fitness does not only refer to being physically fit, as it also helps building one’s mental state too (i.e keep pushing and never give up until you’re done with your sets of burpee).
3. Food and recipes
One of the reasons why recipe videos on Facebook always go viral is because not only it is aesthetically pleasing, in all honestly, it makes people believe that they can cook because the video made it looks easy! Out of over millions of posts, Facebook found that food videos received more engagements on average than any other topics on the ground that people usually post pictures for a lot of reasons, for instance, craving, food advice and etc.
4. Awesome and Inspiring Content
Source : Facebook
The majority of people use the internet to learn new things, and develop new skills. With so many information getting passed around on our feed, it’s easy to consume content that are not so good to our well being. Which is why there is need to have an equal amount of positive, inspirational content to motivate those who might be at the low points in their life just to give them a little confidence boost.
5. Music videos
Based on the survey, the most shared content on Facebook this year is actually YouTube music videos. Not surprisingly, it remained as one of the most shared forms of content throughout the years . This result loudly spoke that most of the social media users like to post a form of entertainment they enjoyed for all their friends to hear about.
What are your favourite things to see on your social media? Let us know on the comment section!
Header Source : Road to Life Church