2017 has seen a shift in the land of vanity with the birth of brands like Fenty Beauty and several other beauty personalities who are taking the beauty game to new heights and bolder colors. Tonnes of beauty products have been released this year alone which emphasis on colored people, which in turn resulted to more diversity in the beauty industry.
It was a great year for makeup – no more cakey foundation, lipsticks that make your teeth yellow, unblendable eyeshadows, and more!
Here’s a quick summary of 2017’s best makeup products and their affordable dupes (some are Malaysian brands!):
1. Fenty Beauty Stunna Lip Paint
Hand-picked personally by the one and only Rihanna – Stunna is the perfect shade of red for any skintone! One stroke is all you need for it to last up to 12 hours.
It retails for RM105 in Sephora.
Dupe: Velvet Vanity x Cleo – Take Me Out
Just like Fenty Beauty’s Stunna, Take Me Out is the perfect red liquid lipstick for every skin tone! Velvet Vanity is a local brand that has made a name for itself for it’s fun and quirkiness; it’s also vegan and cruelty free!
It retails for RM59 on http://shopvelvetvanity.com/shop/take-me-out/
2. Fenty Beauty Pro Flit’r Foundation
Dubbed as ‘Foundation of the Year’ by some, it made a big impact on the beauty industry for its diversity in color range – a mind-blowing number of 40 shades! It is medium to full coverage, giving you a shine-free, sweat-resistant, smooth matte finish.
It retails for RM145 in Sephora.
Dupe: Morena Empowering Foundation
Morena is a local brand that tailors cosmetics specifically for the beautiful tanned women in Asia. Never making you look dull, it is also vegan and cruelty free and enriched with Argan oil. They currently have only 4 shades.
It retails for RM79.90 on https://mysmink.com/brand/morena.html
3. IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
Award winning with anti-aging properties and is highly pigmented, it has countless good reviews and are some people’s holy grail under eye concealer. It comes in only 4 shades.
It retails for RM102 in Sephora
Dupe: LA Girl Pro Conceal
Super affordable and with amazing reviews, this concealer is one of the best cheap concealers in the market. It is crease-resistant and lightweight! It is now available in Malaysia thanks to LA Girl Cosmetics Malaysia.
It retails for RM24 on https://lagirlmalaysia.com/
4. Tarte Tarteist™ Contour Palette Version III
With 6 pigmented shades for contouring, blusher and highlighter, this version was made for deeper skintones, formulated so it doesn’t give you any harsh lines or cakey built-up.
It retails for RM205 in Sephora.
Dupe: Syed Faizal Beauty – Pipi
The 3-in-1 essential cheek palette combining contour, blush as well as highlight and it is from a Malaysian brand! The contour is a mixture of caramel and ash brown, the blush is coral and pink for a fresh look and the highlight is soft gold pearl texture!
It retails for RM85 on https://www.fashionvalet.com/pipibysyedkillereyes-the-essential-cheek-palette.html
5. Benefit Cosmetics Goof Proof Eyebrow Pencil
An easy to use that features a teardrop tip that fills in your brows and glides on like a dream! It also has a spoolie and is angled to fit your brow perfectly. It has 6 shades at the moment.
It retails for RM125 in Sephora.
Dupe: Innisfree Auto Eyebrow Pencil
An eyebrow pencil that is for the defined contour of the brows, it is made of a soft texture that easily glides on the skin. With 7 shades, it is one of the most affordable and amazing eyebrow pencils out there!
It retails for RM15 in Innisfree stores.
6. Urban Decay’s Naked Heat Eyeshadow Palette
A palette with 12 amber-hued shades, it really does bring the heat on your eyes. With a smooth velvety texture that is amazing for blending and super pigmented colors, it is not a surprise why it beats so many other palettes as the preferred eyeshadow palette of 2017.
It retails for RM230 in Sephora.
Dupe: NYX Ultimate Shadow Palette Warm Neutrals
With 16 high-performance and super pigmented eyeshadows, it is an amazing palette for those who want a very warm eye look. With matte as well as shimmering shades, it is also great for travelling.
It retails for RM75 on Hermo.
7. Benefit They’re Real Mascara
It lengthens, curls, volumize, lifts and separates your lashes that won’t smudge or dry out. Deemed as countless people’s holy grail, it has a specially designed brush that makes your lashes look like falsies.
It retails for RM125 in Sephora and Benefit Malaysia.
Dupe: Maybelline Lash Sensational Mascara
It is the first patented fanning brush with 10 layers of bristles to reveal full lashes! Dubbed as one of the best drugstore mascara, some might even choose this over high-end ones.
It retails for RM39.90 at pharmacies and authorized Maybelline retailers.