Dove has recently launched their new product series- DermaSeries which is designed exclusively for severely dry and sensitive skin.
Source: Dove Derma event photographer
Based on the stories shared by 120 women across the world, Tati Lindenberg, Unilever’s Global Brand Director said during the launch that severely dry and sensitive skin had cause big massive impact on people’s life not only physically but emotionally. 1 in 5 Malaysians are living with severely dry skin conditions due to the hectic lifestyle and expose to changing temperature and humidity.
Dove believes that beauty is for everyone and the Dove DermaSeries is accompanied by Dove’s latest campaign “Make peace with dry skin”. This campaign celebrates real women living with dry skin conditions and aiming to address the social challenges faced by individuals with severely dry skin conditions.
Dove’s DermaSeries Collection is completely hypoallergenic and fragrance-free, elevating skin’s own natural processes to help restore, replenish and rejuvenate dry skin.
Source: Dove Derma event photographer
Instead of engaging models, celebrities or influencers with flawless skin as their brand ambassador, Dove is the 1st skincare brand in the market that goes beyond the norm by engaging with people who face real skin problem as their ambassadors. Charlene, Farah and Michelle are the 3 real women who share their unique and powerful journeys towards improving their skin condition. Tati further concluded that by focusing the spotlight of real beauty on real women in Malaysia, she hope to empower women living with severely dry skin conditions to make peace with their skin.
With real women and real stories, Dove has successfully narrow down the distance between their consumers. Now that they’ve launched this series, we can definitely see the point of time where we can make peace with our dry skin!
Header Image Source from Dove Derma event photographer