Introducing : Fenty Beauty’s Full Frontal Mascara.
Shortly after introducing her Snap Shadows Eyeshadow Palette that comes in a variety of colours and tones into the Fenty Beauty family just exactly 1 month ago, Rihanna has already made another beauty drop in conjunction with the new year. Woohoo!
The first-ever mascara in the Fenty Beauty line.
This is the first-ever mascara release of the singer’s eponymous makeup brand. The Full Frontal Mascara promises to volumize, lengthen, lift and curl your eyelashes. This is what you call 4 birds with 1 stone!
According to the product’s description, the mascara features a buildable, ‘lightweight, ultra-black formula’. It is designed with a ‘flat-to-fat brush’ with one side holding a maximum amount of product, lifting the eyelashes, and the other defining and curling each strand of hair.
Tested by RiRi herself, the long-wear mascara is water-resistant and is smudge proof.
Priced at $24 USD which approximately converts to RM100, the Fenty Beauty Full Frontal Volume, Lift & Curl will be available come January 16 at Sephora, Sephora Online, and Fenty Beauty’s website.
For those who are in the UK, you can head over to Harvey Nichols to pre-order yours online now!
Are you going to get your hands on Fenty Beauty’s Full Frontal Mascara? Let us know in the comments below!
Header image: Fenty Beauty