Introducing the Pantone Colour of the Year 2020, PANTONE 19-4052 Classic Blue.
Two days ago, American colour experts Pantone has announced a ‘universal favourite’ colour shade as its Colour of the Year for 2020, which is exactly a month away!
Say hello to ‘Classic Blue’, code name Pantone 19-4052!
The company describes the deep cobalt-blue shade as a ‘reassuring presence instilling calm, confidence and connection,’ and it ‘brings a sense of peace and tranquility to the human spirit, offering refuge’.
Besides introducing the new colour shade, the company had already collaborated with many other companies including ARTECHOUSE NYC, home furnishing brand The Inside, and audio branding company Audio UX.
Plus, Pantone also collaborated with the world’s largest privately-owned flavor company Firmenich in releasing a limited-edition candle and fragrance scent.
Besides, Pantone will also collaborate with many more major companies in promoting the unique colour shade!
Leatrice Eiseman, the executive director of Pantone Color Institute said that Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication, whereby it is a boundless blue evocative of the vast and infinite evening sky.
She adds: ‘We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on’.
What do you think about ‘Classic Blue’ as Pantone’s 2020 Colour of the Year? Let us know in the comments below!
Header image: Pantone