This is a story about a shoe company and multimillion dollar piece of art.
The shoe company, Vans has been known to collaborate with various brands, artists, and organizations.
Their newest collaboration is with the Van Gogh Museum in Amsterdam, and it resulted in the creation of their newest line; the Vans x Van Gogh Museum collection!
Source: Sneaker News
(We would have gone with the name, Vans Gogh ourselves but maybe that’s why we aren’t in branding.)
These clothes and shoes have the late painter’s most famous paintings beautifully printed on them!
The outfits and shoes depict some of his post-impressionist masterpieces such as his self-portrait, Almond Blossom, Sunflower, and Old Vineyard with Peasant.
Source: Sneaker News
The homage to Van Gogh goes much deeper than beautiful prints though.
Each of the sneakers in this collection is fitted with a custom footbed that is supposed to mimic the artist’s memorable brushstrokes.
Additionally, each piece from the collection comes with a hangtag that has historical facts about the piece depicted on it, which means that if you buy something from the collection, you are definitely going to learn something about Van Gogh.
For those who are not aware, Vincent Van Gogh is considered to be one of the greatest Dutch painters of all time.
He lived a life of tragedy and poverty but created post-impressionist masterpieces that lasted through the ages and continue to inspire to this very day.
This is one of his most famous paintings, the Starry Night.
Source: Wikipedia
It depicts the view from the east-facing window from his room at an asylum. Yes. An asylum.
On top of being poor and mired with tragedy, he also struggled with mental illness his whole life…
Despite… no, perhaps because of all his struggles, it is very gratifying to see such a talented man be recognized and honoured 128 years after his untimely passing.
Vincent Van Gogh’s art is highly renowned and respected for its surreal beauty, emotion, and colour.
It has lasted hundreds of years and with the help of a popular brand like Vans, it looks set to enter the consciousness of the youth and hopefully last a hundred more.
The collection is set to be released on the 3rd of August!
Source: Sneaker News
Header Image Source: Sneaker News
