Dive into Malaysia’s untapped creative reservoir as Vuse makes its much-anticipated debut through Vuse Street Covers, showcasing an unprecedented collaboration of local talents that’s set to redefine artistic boundaries!
Vuse Street Covers, launched to empower aspiring Malaysian talents, serves as a dynamic platform for storytelling and showcasing the vibrant artistic landscape of Malaysia. This initiative brilliantly illuminates underground music and art scenes while uncovering hidden talents worldwide, most recently shining a spotlight on Malaysia’s flourishing creative community. Through this transformative endeavour, Vuse emerges as a catalyst for celebrating and amplifying the rich diversity of talent within the country, crafting a compelling narrative for a global audience.
In a grand celebration of Vuse Street Covers’ debut in Malaysia, the brand has teamed up with local talents Zamaera and Lowkey. Zamaera, the creative force behind the song, takes us on an inspiring journey through the vibrant streets of Kuala Lumpur in a compelling quest for artistic inspiration.
Zamaera gained fame in 2017 with her hit single “Helly Kelly,” amassing over 300,000 Spotify plays. Handpicked by the Ministry of Tourism, Arts, and Culture, she represented Malaysia at the esteemed ASEAN-Korean Music Festival Round 2020, solidifying her rising star status. Beyond music, Zamaera passionately champions women’s empowerment and recently organized Queendom Fest, Malaysia’s first all-female music festival, at LaLaport Bukit Bintang City Centre.
Lowkey ignited a passion for graffiti at a young age, and now propelling himself to the forefront of the graffiti community with a distinctive approach. His mesmerizing artwork graces cities across Malaysia, from Langkawi Island to Kuala Lumpur. Viewed as a profound cultural expression intertwined with hip-hop and street culture, Lowkey not only captivates visually but also imparts knowledge through workshops, nurturing creativity, and street art appreciation among the younger generation.
Teaming up with Malaysia’s renowned rapper and graffiti artist, Vuse made the website Portals to Inspiration, quickly becoming the epicenter of the blending of music and art, captivating fellow Malaysians. Stay tuned for upcoming projects set to illuminate Malaysia’s creative scene like never before, as this dynamic collaboration continues to enchant the nation.