Rejoice, beauty junkies! To those who have sought far and wide for a cruelty- and paraben-free cosmetics line, your prayers have been answered because GOSH COPENHAGEN is FINALLY here in Bolehland! Debut for the very first time here in Malaysia on August 21st, GOSH threw an event like no other as they grace the presence of media and social media influencers with style.
Known to be one of the most reputable makeup brands from Denmark, GOSH COPENHAGEN has everything you’ve ever wished to have in your makeup haul- perfect formula, amazing shades, aesthetically pleasing packaging; you name it, they have it all!
To those who are new to the brand, here are 5 things you need to know about GOSH COPENHAGEN that confirm will impress your girlfriends the next time you talk about makeup over tea:
1. GOSH has been around longer than MOST of us
Yes, that is true. GOSH started off as a pharmaceuticals company in 1945 but it wasn’t until 1975 that they began rolling out beauty goodies. While GOSH is already available in 80 countries, it took a whopping 43 years for us Malaysians to finally get our hands on GOSH COPENHAGEN exclusively at selected SASA outlets!
2. It stays true to its roots (no pun intended)
Despite of its global success, all of GOSH’s product is made in Denmark. This Danish brand is also constantly outdoing itself by introducing products with improved formula for our selection.
Fun fact: They have their very own R&D lab back home, too!
3. Variety is key
GOSH COPENHAGEN offers an extensive range of products in different categories: Cosmetics, Fragrances, Hair Care, Face Care, Body Care and Pharmaceuticals. Currently, GOSH’s cosmetics is the only range of products available in Malaysia. If the market response is good, we will definitely see more of GOSH here in Malaysia!
4. GOSH is all you need to S-L-A-Y
From primer, eyeliner to lipsticks GOSH has everything you need to create your go-to look for any occasion. Switching looks from day to night is now a matter of GOSH only.
5. GOSH is the chameleon of the beauty industry
Innovation is the cornerstones of GOSH COPENHAGEN. They are known to be quick to capture new ideas and translate them by introducing products with new and improved formula and technologies.
Just when you thought that us ladies need makeup to make an impression, GOSH is literally slaying the game by working extra hard to make us beautiful in the most ethical (vegan) and safest (paraben-free) way possible.