Honestly, ASOS teams really deserve all the compliments in this world. They are more than just a fashion brand as they take all the little things seriously. For example, they hire plus-size models.
In today’s portrayal of the perfect beauty especially by advertisements, we are all led to think that skinny people are beautiful people in this world, which is not true. We believe everyone has their own beauty not judging them by their body size. This is why ASOS use their brand as a platform to create awareness and debunk this belief by using plus-size models to model for their fashion apparels.
ASOS stepped up their game again by turning their focus on disabled people. It’s very rare to a huge brand like ASOS to do things like that. A fashion brand that cares for their customers who comes in different shapes and sizes. This time, ASOS came up with a jumpsuit that specially designed for wheelchair-bound.
I mean come on, just look at the cute tie dye rainproof jacket. It’s just too cute not to get! Not only it looks cute, the jumpsuit includes some pockets perfect for people to store their essential while wearing this one-piece.
It may seem normal but to those people who are wheelchairs bound, to have a fashion label designing something with them at the top of their mind will make them feel appreciated by the world. ASOS makes us believe that there is still good in this world.
We can’t wait to see ASOS do more things like this to the society! What do you feel about this?
Header Image Source: Today