It goes without saying that Lady Gaga is the jack of all trades, best known for her dramatic outfits and pop themed songs.
From rocking the stage to acting in ‘American Horror Story’, and her latest movie, ‘A Star Is Born’ – now, the singer is prepared to conquer a whole new realm: the launch of her own beauty label!
via GIPHY
Apparently, Gaga has previously sold perfumes in stores, as well as working with well-known beauty brands like MAC Cosmetics. But this time, the star is expanding her business and fame by developing her personal makeup company – ‘Haus Laboratories’.
The public icon took to social media to share her feelings and inspirations behind the new beauty label:
According to the Business of Fashion, Haus Laboratories will be offering a range of multi-use colour products that focus on the cheeks, eye, and lip. A total of six primary shades and kits that consist of 3 products priced at a relatively affordable $49 (RM203) will be made available at the Haus Laboratories!
The pop extraordinaire also released a promo video introducing the new beauty label that features Gaga’s insights towards the beauty world:
The collection of Haus Laboratories will be exclusively sold on Amazon in September, making it the first major beauty brand to be available in an e-commerce site. Fans can also pre-order at the brand’s official website here that will officially be made available today in conjunction with Amazon Prime Day.
Are you excited for Lady Gaga’s brand new makeup line? Let us know in the comment section below!
Header image credits: The Kit | Lady Gaga | HAUS LABORATORIES