It goes without saying that Lady Gaga is the jack of all trades, best known for her dramatic outfits and pop themed songs.
From rocking the stage to acting in ‘American Horror Story’, and her latest movie, ‘A Star Is Born’ – now, the singer is prepared to conquer a whole new realm: the launch of her own beauty label!
Apparently, Gaga has previously sold perfumes in stores, as well as working with well-known beauty brands like MAC Cosmetics. But this time, the star is expanding her business and fame by developing her personal makeup company – ‘Haus Laboratories’.
The public icon took to social media to share her feelings and inspirations behind the new beauty label:
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
According to the Business of Fashion, Haus Laboratories will be offering a range of multi-use colour products that focus on the cheeks, eye, and lip. A total of six primary shades and kits that consist of 3 products priced at a relatively affordable $49 (RM203) will be made available at the Haus Laboratories!
The pop extraordinaire also released a promo video introducing the new beauty label that features Gaga’s insights towards the beauty world:
The collection of Haus Laboratories will be exclusively sold on Amazon in September, making it the first major beauty brand to be available in an e-commerce site. Fans can also pre-order at the brand’s official website here that will officially be made available today in conjunction with Amazon Prime Day.