We all know the big brands like Maybelline, Urban Decay, Bobbi Brown, but do we really know the brands that are more… ‘home-grown’? There are dozens of Malaysian cosmetic brands, and some has also hit international waters! Here’s a list of some of them, some of which you may have even heard about!
1. SILKYGIRL
Everyone has heard about SILKYGIRL, even the boys. And if you haven’t, it means you have never stepped into a mall or a Watsons/Guardian. SILKYGIRL has been in the cosmetic market since 2005 and focuses on ‘drugstore’, affordable yet trendy makeup. They’re the perfect starter kit for people beginner makeup users without breaking the bank.
It’s nearly impossible that you haven’t heard of this brand. If you don’t, you prolly have never been to a mall or drugstore. This cosmetics brand has been around since 2005, focusing mainly on affordable, trendy makeup. Makeup beginners may experiment and fill your first macquillage caboodle bag with their current best-sellers by visiting Watsons and Guardian e-stores. Promise they won’t break your bank!
2. Empro
Empro was founded by Dr. Coco Alex Yeoh. It’s a renowned local cosmetics brand that uses high-end technology. They offer premium products with natural ingredients. They also focus mostly on eyebrows but also have other products such as eyeliners and mascaras that have managed to become some of their bestsellers too.
3. SimplySiti
Singer, Dato’ Siti Nurhaliza, built SimplySiti in 2010. It is also well-known in the local beauty scene. The brand’s cosmetic ranges from CCDD creams, to special edition makeup collections. And best of all? You can find SimplySiti at local drugstores!
4. shopvelvetvanity
This independent Malaysian brand believes that makeup should be forwards, fun and fancy. They also have products with unique names such as “Blood Wasted”, “Slamberry” and even “Libra Baby” for their ‘lightest liquid lipstick ever’ product line. With amazing wearable and natural colours, it suits the everyday girl. What more, their products are 100% vegan and cruelty-free, and they also ship their products to anywhere in the world.
5. Cellnique
This professional skincare company provides products that helps with tricky skincare issues. In the beginning, Cellnique’s products were only sold in their stores but they’ve now enabled customers to view all their product information online and also the ability to purchase their products directly from their website, or from Zalora.
6. DIDA Cosmetics
DIDA was founded by Tengku Chanela Jamidah and Didie Nasir, boasting that the brand is “by women, for women”. The brand challenges the idea of luxurious designer lipstick by introducing their very own line of matte lip creams that have the same results but at a fraction of the price of premier lipsticks. Their lipsticks, named after moods that you might be feeling; “Posh”, “Scandal”, “Lust” and more, are also selling like hotcakes.
Check out this Youtuber doing lip-swatches.
7. Breena Beauty
Breena Beauty is the brainchild of famous Malaysian blogger Sabrina Tajudin. The company was founded in 2014 and also sells vegan and cruelty-free makeup brushes. After taking off with their “Face Luxe Brush”, the brand has how expanded their products to eye makeup brushes too. They provide stellar tools to work with that also provides breath-taking results. And the price for such luxurious products? Very affordable.
8. Ruby dan Roses
Ruby dan Roses are a ‘cruelty-free’ brand which provides bold and beautiful metallic liquid lipsticks. Their Metals Collection colours range from strong Bronze, the feminine yet bold Rose Gold to Rich Molten Gold. I mean, who can turn down gloriously foiled lips?
9. SUGARBELLE Cosmetics
Founded in 2015 by two online Malaysia moguls, Eyqa Sulaiman (Sugarscarf) and Belle Al Yahya (Belle Ammara), Sugarbelle specializes in creamy liquid lipsticks that mirrors NYX’s Soft Matte Lip Cream and also boasts on shelling out safe and effective products of high-quality to satisfy each woman’s beauty needs, no matter the age or skin colour. The brand also offers eyeliner, mascara, and also velvety lipsticks. But most of all, they take pride in their Luxurious Matte Lip Creams that come in soft shades with charming names.
