Luigi Mangione was arrested in Altoona, Pennsylvania, and charged with the murder of UnitedHealthcare CEO Brian Thompson. He has become an unexpected internet sensation. His viral mugshot has sparked a frenzy online, leading to a surge in followers across his social media accounts. The buzz has even inspired fanfiction and countless posts, turning Mangione into social media’s latest ‘hot topic.’ He has also been turned into a fashion influencer, with people buying jackets similar to the one he wore.

Luigi Mangione, the 26-year-old suspect in the killing of UnitedHealthcare CEO Brian Thompson, has become the “hot stuff” on the internet ever since his mugshot was released. And no, we’re not the ones saying it—social media is, and it’s been exploding ever since his identity went public.

His various social media accounts have been thoroughly scrutinised, and his follower count has seen a a sudden upward tick. Mangione had fewer than 1,000 Instagram followers, but after his identity was revealed, his account skyrocketed to over 27,000 followers—this, despite being inactive since 2021. Comments range from flirty admiration of his Italian good looks to calls for his release. Some fans have even gone so far as to start a GoFundMe for his legal defence. Fan pages have also popped up in support of Mangione, because, of course, they have.

The internet, in all its chaotic glory, has outdone itself yet again. A fanfic titled The Adjuster: Hero of the People (and an Excellent Lover) has made its rounds online. One particularly steamy line from the summary reads: “The shooter of the UnitedHealthcare CEO hides away in your home, but things get steamy quickly.”

Meanwhile, micro-influencers have been tagging Mangione in their Instagram reels and snaps, hoping to ride the wave of his viral fame. According to The Cut, one user, @SamGray4, tagged Mangione in a video montage featuring nightclub strobe lights, shiny wristwatches, and plenty of “fit checks” in reflective surfaces—all under the cheeky caption “Europe 2024.”

And the outfit Mangione wore during the alleged shooting? It’s been dubbed a style sensation. According to TMZ, Reddit users speculated that the jacket in question was a Sherpa-Lined Two-Pocket Hooded Trucker Jacket by Levi’s, retailing at $225 at Macy’s. Since the buzz began, the jacket has flown off the shelves. Macy’s reportedly saw over 6,000 people viewing the item online simultaneously, with nearly 700 sold in just 48 hours.