When we talk about creator opportunities, most people imagine brand deals, affiliate links, or maybe a PR package. But for Sarah Hazley, better known as @borneyyogi on TikTok, her story took a completely different turn. One drink, one obsession, and one consistent creator turned into a literal product on the shelf.
And it all started with a juice bar.
How It Started: A Creator Who Just Really Loved a Drink
Sarah has been a long-time fan of Brotani Juice Bar, regularly posting TikToks of herself sipping their drinks, hyping her favourites, and sharing her go-to orders. None of it was sponsored. None of it was planned. It was just a creator genuinely supporting a brand she loved, and her audience noticed.
Every time she posted, people asked:
“What are you drinking?”
“Where is this from?”
“Is it really THAT good?”
Her videos didn’t just generate views, they generated sales.
Because creator influence hits different when it comes from real love, not a script.
The Moment Everything Changed
Then came the moment every creator dreams of.
Brotani reached out.
And instead of sending her a PR box or doing a one-off ad, they offered something bigger:
💥 A full-on collaboration drink: Brotani x @borneyyogi — Cherry Colada.
For Sarah, it wasn’t just a brand deal. It was the moment where her passion became part of the brand itself.
It’s not every day a creator’s go-to drink becomes an official menu item.
Why This Collab Matters in 2025
This isn’t just a cute story. It reflects a bigger shift in the creator economy:
Brands aren’t just choosing creators for reach, they’re choosing creators for authenticity.
Sarah didn’t pitch.
She didn’t ask.
She didn’t force it.
Her genuine love for the product made the brand love her back.
It shows that in today’s landscape:
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Creators with strong niche influence matter
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Passion converts better than paid ads
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Brands are watching even when you think they’re not
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“Manifesting” works when you show up consistently
And of course, it shows that creators can shape culture. One drink at a time.
The Cherry Colada Era
The collab launched, fans showed up, and Sarah officially entered her “dream came true” arc.
People weren’t just buying a drink, they were supporting a creator who literally turned her obsession into a partnership.
It’s wholesome.
It’s inspiring.
And honestly… it’s smart creator branding.
