Barbie Collaborates With dUCK For Their Global Women Of Inspiration Campaign

The past week is never quite the same for Malaysian girls and of Muslim faith who grew up playing with Barbie dolls.

A mere 1 year into its existence and operations have seen local brand The dUCK Group rose to be a force to be reckoned with not only within Malaysia but also on a global scale. The dUCK Group is also well-known for their collaborations with famous brands and personalities such as Swarovski, Sephora, Crazy Rich Asian the movie, just to name a few.

The dUCK Group, which is also helm by the co-founders of FashionValet, Vivy Yusof and Fadza Anuar, has been dropping hints over the past week on their collaboration that is about to change many little girls’ lives, forever.

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A post shared by The dUCk Group (@theduckgroup) on Sep 30, 2018 at 6:59pm PDT

Honestly speaking, this is perhaps one of the best collaborations that has ever happened with locally-breed brands. Not only that Barbie / Mattel Group is one of the most well-recognized brands IN THE WORLD, the reason behind this collaboration carries significant meaning to many.

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I am SO proud to announce this collaboration. Barbie x dUCk ❤️❤️❤️ We specially made mini dUCks for your little ones’ Barbie dolls (or yours 😜) and they will be given FREE with any purchase of Barbie products worth RM100 and above. Go to barbiexduck.com and get more details! This is exactly what I wanted, I resonated so well with Barbie’s values – both brands are looking to empower girls and seeing them rise to become anything they want to be, so this is an absolute dream come true for me! For such a big brand like Barbie to acknowledge scarves/hijab for their dolls and teach young girls everywhere that there is diversity in this world, I really salute them. Barbie just got dUCk-ed! – D. #duckscarves #barbiexduck

A post shared by The dUCk Group (@theduckgroup) on Sep 30, 2018 at 8:06pm PDT

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As a little girl, I had my own collection of Barbie and enjoyed playing with them. In hindsight, I do think that my creativity and imagination had a lot to do with me dreaming and fantasising with my Barbie dolls. I could be anything I wanted to be! 20 something years later, I cannot believe I’m collaborating with them. dUCk making scarves for Barbie! Barbie acknowledging the scarves and teaching little girls about diversity! This Women of Inspiration campaign of theirs is a worldwide one and for Malaysia, they chose dUCk and my gal @vivyyusof to be the only one featured as Malaysia’s Woman of Inspiration. We had to be approved by their Board and I can’t believe our brand was even mentioned in that meeting room when they sized us up. I couldn’t be prouder. Dreams do come true, if you dare to dream it. Little D would be proud of this day. ❤️ Barbie x dUCk, ladies and gentlemen – head over to www.barbiexduck.com for more details. – D. #duckscarves #barbiexduck

A post shared by The dUCk Group (@theduckgroup) on Sep 30, 2018 at 10:25pm PDT

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So so so proud of @theduckgroup for the Barbie x dUCk collaboration. Thank you Barbie and the global Mattel Group for recognising us, but more importantly recognising what a big win this is to the modest industry and of course for Islam. Young girls play with Barbie all over the world and for them to see a dUCk scarf on it, Barbie is indirectly teaching them about accepting diversity at such a young age. To accept others that may have different beliefs, appearances and culture than them. I’m also so proud to also be their chosen Woman of Inspiration for Malaysia and I can’t wait to do more with them! ❤️ #barbiexduck

A post shared by Vivy Yusof (@vivyyusof) on Sep 30, 2018 at 11:13pm PDT

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A post shared by The dUCk Group (@theduckgroup) on Oct 1, 2018 at 6:20pm PDT

First, Vivy Yusof (and dUCK) were selected in the whole of Malaysia for Barbie’s worldwide Women of Inspiration Campaign.  This is the best sort of recognition that every girl could ever dream of. Of course hats off to Vivy Yusof for being one of the hardest working entrepreneur despite being heavily pregnant with her 3rd child.  We couldn’t think of any better person to represent Malaysia.

Second, it is a huge leap forward especially to empower young girls of this generation to dream big and embrace diversity. As how Yusof has perfectly word it: “To accept others that may have different beliefs, appearances and culture than them”.

Thirdly, isn’t it awesome for Malaysia to be known in a better light? Think about it. There are tonnes of scarfs-making businesses in the whole wide world but to choose a Malaysian brand for this representation is definitely an honor and privilege for Malaysians #tumpangglamour

Sevenpie wishes The dUCK Group a heartfelt congratulations for achieving such significant recognition and success. We cannot wait for more awesome collaborations to come!

What do you think about this? Let us know!

*Update: dUCK has also recently collaborated with Disney. Say wutttt!

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Today was such a long and pro-dUCk-tive day at work. So many things planned and suddenly it had me feeling so proud of how far the brand has come! The highlight of the year is definitely this – Disney x dUCk 💜 Still can’t believe a local brand can ever be recognised by a global brand. It makes me feel so proud of all local brands and our country. We can do it if we believe! Goodnight, dUCkies – D. #duckscarves #disneyxduck

A post shared by The dUCk Group (@theduckgroup) on Dec 14, 2018 at 5:48am PST