In an unprecedented move on social media, the #Blockout2024 movement is gaining momentum, urging users to block celebrities and influencers who remain silent on critical social issues, particularly the conflict between Israel and Palestine. This initiative is causing a noticeable decline in followers for many high-profile figures.
Traditionally, celebrities and influencers have enjoyed widespread admiration and a significant following. However, this era of unchallenged popularity might be ending. The #Blockout2024 movement, gaining traction across platforms, calls for social media users to block celebrities and influencers who do not speak out against Israel’s actions in Palestine.
A video report by TRT World highlighted the dramatic drop in followers for several A-list celebrities, including Kim Kardashian, Taylor Swift, and Halle Bailey. This decline in followers coincides with the Met Gala held on May 6, the same night Israel bombed what was considered the last “safe zone” in Rafah, Gaza.
The movement isn’t just targeting celebrities but also pro-Israel brands and news outlets perceived as whitewashing Tel Aviv’s actions in the besieged enclave. Influencers like @littleyeg on TikTok are at the forefront of this campaign, calling for mass blocking until these figures speak up for Palestine.
Halle Bailey, who attended the Met Gala 2024, sparked outrage with a video where she said, “Let them eat cake,” dressed as Marie Antoinette. This statement was seen as particularly insensitive, highlighting the disparity between suffering Gazans and oblivious celebrities.
The goal of the #Blockout2024 movement is clear: to pressure celebrities into addressing the Palestine situation by significantly reducing their followers and, consequently, their ad revenue.
