Let’s hear how Ceddy shares his journey of running a business!
Ceddy: Hello hello I’m Ceddy. I am a foodie blogger but I also do other things. I also sell perfume. I have a podcast about marketing. I’m basically like Michelle Yeoh accept I don’t have an award. I’m everything everywhere all at once and now I’m so happy to speak to Adele.
Adele: My team actually sent an invitation to Ceddy and we made a mistake and Ceddy actually posted on his Instagram and actually he was very kind.
Ceddy: I never mentioned that who I never mentioned like because the thing is okay, I was frustrated in the moments of course I will be clear here you know it’s not like you did it one time and then I angry. it’s not like that it’s like a few agencies have done that yes that mix up and then when I got the immediate.
Adele: and we are the last one that triggered.
Ceddy: I saw the one to be like oh my god look at this agency because I know sometimes things like this can happen and then people can ask me why you never go out you never go I can’t and then there was a stupid ass a you don’t go because they don’t pay you is it.
Adele: So offend anyone that goes near you or talk to you will be contagious by energy and I think that’s why you’re just so good at what you do. Do you remember how you started like becoming viral on Tiktok or influencer? Like is this something you’ve always wanted?
Ceddy: Never. some people right when they’re young right? They will say to you oh my god when I was younger, I dream to be a superstar right? When I was younger I wanted to be a performer I never thought about being a superstar because you know sometimes you got to know you know your limit la you know your your strengths and what not. Even before starting Tik Tok. I was live streamer I was playing games to my American audience and European audience I did not want any Malaysian to watch me because you know why Malaysian netizens when they attacked you they don’t just talk about issue they attacked your personal life during pandemic I wanted to be a YouTuber so I try vlogging because I’m so used to live streaming right right then audience also they be like Ceddy. Why do you care what you eat Hello we are suffering here we don’t we don’t have food we are trapped here. So when my friend said to me Why don’t you try to talk and my first reaction was yiyer is the lousiest platform is full of children is disgusting. All the stupid trends I would never get on it and my friend said you chill la there are old people they’re like I give it a try. So of course the first few videos so like not really that one I don’t really care because it’s just gonna give it a try. And then there was one video I think it was the Arium theatre I was GSC not sponsored by them. So I was just showing people oh how nice our cinema is I want to flex our to our American friends. I woke up to so many Malaysians tagging their boyfriend girlfriend mother sister, why our cinema so nice one we never know and bring me there la, also from there, Malaysians and discovered me I went to this place and I actually mentioned the place is halal or non halal, more love from the Malay community and they’re like, oh my god, you know, there’s this creator that cares about mentioning the place where Halal or not, and then from there, just more and more people know about me.
Adele: Is it like a turning point in your life? Like yes, yeah. Like how did it affect you your life and like everything, my hand looked very because I was washing my hands. He was dyeing his hair, right? Yeah, I wasn’t mothering anyone yet. Anyway, so I think the turning point was when I noticed people started recognising me. Okay, that was obviously you know, it’s a good feeling. I like talking to people and then people come up to you, I’m okay but the dark side of it. Now everything I say or everything I truly want to express, I cannot do it freely without people taking it out of context or without inviting unnecessary comments, or without getting people remixed their own version and then come after me. I’m very opinionated. And sometimes the things I share on Twitter last time, not many followers, so I can say whatever I want, you know, but now when I want to say something, I have to think like five times and if I know for a fact that the joke or the statement wouldn’t land well, then that could have post any more I know whatever I say is not wrong or is provocative but there will be people who already disliking me for no reason to have obviously I don’t know why they hate me and they will come and say you don’t like that you don’t live in Malaysia you leave la that to your own people is bad people tend to be all eyes on you. And then when they are eyes on you, they are not just watching you, they are waiting to pick you apart. There’s only one ceddy so sometimes it can be very exhausting.
Adele: As much as you know, we say it’s okay last part of the job right? We are still human you know, and particularly when you receive haters comment on negative comments like how do you handle it? Like especially like emotional.
Ceddy: What people don’t know is that inside me, I’m thoughtful and no, like, I have my moments where I’m like at the constant high and sometimes when it’s low, and might just suddenly go into the lowest point of my life and when I am at the lowest point of my life, and those comments appear out of nowhere, right? It messes with my train of thought it definitely hurts it’s so weird when people will be like, Hey, you men are trans ah. I get it. No, I don’t have a deep voice I don’t look particularly very masculine. I didn’t ask for this appearance is what God gave me I’m pretty sure that you know some people get confused because how is this person so beautiful and cute at the same time? Last time I will be there you know what is not working? I feel like just stop everything and don’t do anything anymore. But lucky for me I have a therapist and I really have good people around me who will tell me a lot. They’re not these are the people who are definitely not contented with their own life that’s why they have so much time to grow and live hate remarks and when I open my for you page and sometimes I see content that is a super trash I know the person doing it is purposely and I will never still be like oh my god you’re so disgusting I don’t like I just blocked not interested I don’t want to see anymore I wish people would do that not afraid to say that I cried over hate comments, obviously who does that right? I have to always pull myself back up and remember at the end of the day you can hate me but I’m still wiping my tears with my influencer money so ok la.
Adele: That’s so true. We have like 1000s of emotions every single day in a compressed mode and you don’t find a professional to deal with that.
Ceddy: Seeking mental health is nothing wrong. You are not crazy.
Adele: It’s not just for obviously content creators that have hate comments you know if you are someone that find it hard to process your emotions, I think there’s nothing bad or shameful at all to go say the only thing is that it’s not very cheap. I just wish it’s cheaper sometimes. I’m in the process of running a business running a podcast, doing content creation, attending events, working with different people, what are some things surprising that you have learned about yourself last year?
Ceddy: I’m surprised to learn that I can pull all this off in such a short period of time and I think it’s a very crazy decision that a lot of people think that oh you now launch your business sure rich I wish I could say. If you ever think that running a business means you can become rich immediately Are you you need to take a chill pill a bit you have to realise that this is all risk taking without planning you are going to fail even though I have to go through so many uncertainties risk I put it off you know with a team of good people of course I have a very good team of people. One thing that in the whole process of launching a perfume brand that makes you feel. I’m very thankful because people always ask me why ah you do food and so you suddenly launch fragrance like so weird. Here’s the thing I eat I don’t cook so if I suddenly go and launch sambal okay first you already you probably wouldn’t buy my sambal because Is that okay but you don’t really cook you know all I see is you know if people look at my content they know one thing about me is I take care of myself haha okay I’m not ashamed to say I really love to look presentable in my videos so the reason why I started the perfume is that let’s be real here all these big brands out there you buy you don’t buy the quality of the perfume you buy the brand and for me even though I might have made some money along the way and all right, I still think it’s silly that my favourite perfume is priced at 500 Something per bottle siao ah I say to myself okay, you know what, I hate this I hated that my I have to spend so much I’m pretty sure there’s so many people who want to smell good and premium but they cannot afford it I went to a perfume making class it’s not that difficult for you to come up with your own scent and the cost is actually not that high. So when I go to the factory some factory will tell you and you will know I can do a jo malone for you I can do Gucci for you know I hate that because I don’t want to be so lucky for me because of my reputation of being very honest and straightforward like people buy the perfume without trying it I think the day when I launched the perfume on Shoppee like there was so many people who were like okay, you know what I’m just gonna buy and I said to them You don’t buy because of me you know are you buying because at the end of day you’re gonna fall in love with it and you’re gonna keep buying it and as a gift for people.
Adele: What are some of the best advice or good insights that you know you have heard from someone else and that you have kept with you?
Ceddy: Nowadays you will see a lot of influencers everybody wants to be an influencer because it looks like it’s a very easy job please la don’t sell content because you want to become famous if the minute you do content because you want to become famous you are doing it for the wrong reasons. And if you ask me do I enjoy fame? Of course I do. But it comes with so much challenges, hurdles and a lot of hard work I make sure that my content is informative and fun and has a purpose for people remember what you are doing your content for okay when you chase fame, the fame will bite you and then when they when you get beaten you lose focus is going to be a short lived career for you remember this play the long game like me I am in for the long game. Doesn’t matter I don’t bond with like a kpop face I cannot post sexy sexy on IG and then get like 6000 likes doesn’t matter,at the end of the day.
Adele: Thank you so much for your time. Anything you want to tell your fans?
Ceddy: I think I spoke too much and get to a point that you really can’t interject and I feel really bad.
Adele: No, I enjoy talking to you. I just don’t want my editor very hard to cut.
Ceddy: So those of you who are watching this, thank you so much for supporting my career supporting Adele’s work as well. If you ever see me somewhere, don’t forget to say hi, I’m very chill one.
Adele: And if you liked this podcast, go ahead and share it, comment and be sure to give Ceddy a follow and I’ll see you guys in the next one. Bye~
If you wish to check out the entire podcast in video form, watch it below!
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