Ranging from designer collab pieces and public collaborative events, the American fast-food chain is gradually dominating large industries globally.
McDonald’s spectacular collaborations do not only happen once, or twice, but it occurs monthly throughout the years! Besides, this does not only take place in the United States alone but in all outlets all around the world!
Do you still remember the My Melody bucket holder craze in Singapore that drove the world to go wild? Some die hard fans even travelled all the way to a foreign McDonald’s outlet so they can get their hands on their favourite collaborated collectibles, and everyone started queuing up from 4 a.m onward!
With 2019 coming to an end, here are some of our top picks for brand collaborations with McDonald’s which seems slightly weird, yet fashionable and funny at the same time!
1. I’m WANGin’ it
American fashion designer Alexander Wang recently teamed up with the fast-food chain brand in creating a fast-food inspired accessory capsule collection. To cap off the year, Wang went one step further by combining the designer’s penchant for all things pitch black with a golden hue of the behemoth’s signature arches.
With the AW Golden Picnic Basket evoking the mythical square cardboard package and the Tyvek remastering the mythical cardboard paper bag with the collaborative logo, the ‘Black x Golden’ collection features 2 ready-to-wear accessories designed to carry your Happy Meal in high fashion style.
2. French Fries Nike Air Max Sneakers
Speaking of fashion, did you know that you can now enjoy your fries from a pair of Nike Air Max 1?
Handcrafted sneaker producer Sam van IJzendoorn collaborated with McDonald’s in the Netherlands in releasing such great piece of art and fashion. Made with green and yellow Italian suede, white deerskin, brown nubuck, and red and black leathers imported from Spain, the tongue of the shoe features the iconic McDonald’s French fries box, which also comes with a few interchangeable patches specially for the sneaker’s tongue: The Golden Arches, a Big Mac burger, and a Milk Shake.
The toebox and mudguard in front are zig-zag stitched, similarly to the famous Asics Gel Lyte III.
3. The perfect pieces for everyday wear
Just in time for Christmas, McDonald’s has now launched its very own merchandise shop with an array of holiday and everyday pieces.
Dubbed ‘Golden Arches Unlimited’, the shop features playful apparel and accessories, along with a rotating seasonal selection centered around McDonald’s signature colours and iconography. To kick off the opening of the shop, McDonald’s has prepped a Holiday Sweater, festive Sesame Seed Ornament, and a Winter beanie for the holidays.
The accompanying launching range features standout items like the Happy Meal T-Shirt, World Famous Fries Lounge Set, Big Mac Bag and Golden Arches Stainless Steel Tumbler. The McDonald’s merchandise and holiday items are available now exclusively at goldenarchesunlimited.com.
4. The world’s smallest McDonald’s shop
With room for thousands of important guests, McDonald’s Sweden is expanding and promoting sustainability impact by recreating the classic beekeeping box hives by collaborating with advertising agency NORDDDB, to create the world’s tiniest restaurant, the McHive, to attract more bees.
With their decreasing population, the ongoing movement was created as a country-wide-initiative that seeks to replace the grass surrounding numerous establishments, in addition to planting various flowers and plant life that bees enjoy being around.
The updated look is strikingly similar to a modern-day McDonald’s restaurant but in a miniature size. Constructed with the fast-food chain’s golden arches, the McHive includes a drive-thru, ads and design details similar to the real-life global locations.
Which one is your favourite collaborative pieces and ideas from the list above? Let us know in the comments below!
Header image: Nana Ou Yang | Golden Arches Unlimited | vijzbespokes
