Get Bigger Eyes With Rihanna’s First Fenty Beauty Mascara That Promises 4 Dramatic Effects To Your Eyelashes!

Introducing : Fenty Beauty’s Full Frontal Mascara.

via GIPHY

Shortly after introducing her Snap Shadows Eyeshadow Palette that comes in a variety of colours and tones into the Fenty Beauty family just exactly 1 month ago, Rihanna has already made another beauty drop in conjunction with the new year. Woohoo!

 

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EXCLUSIVE‼️‼️Limitless eye looks in a snap with #SNAPSHADOWS! Not 1, not 2, but 8 eyeshadow palettes that you can use solo or snap together to create your own combo! Each palette has a unique color story with 6 blendable shades ranging from matte to shimmer. Get ready for this drop and be sure to pick ‘em up on December 26 at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Dec 17, 2019 at 9:01am PST

The first-ever mascara in the Fenty Beauty line.

 

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Finally blessing y’all with a mascara! Get eye-opening full-on, fanned-out lashes with #FULLFRONTALMASCARA, a do-it-all mascara featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls. Set your calendars ‘cause it’s dropping on January 16 at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jan 7, 2020 at 11:32am PST

This is the first-ever mascara release of the singer’s eponymous makeup brand. The Full Frontal Mascara promises to volumize, lengthen, lift and curl your eyelashes. This is what you call 4 birds with 1 stone!

According to the product’s description, the mascara features a buildable, ‘lightweight, ultra-black formula’. It is designed with a ‘flat-to-fat brush’ with one side holding a maximum amount of product, lifting the eyelashes, and the other defining and curling each strand of hair.

Tested by RiRi herself, the long-wear mascara is water-resistant and is smudge proof.

 

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Flat to fat just like dat! We’re bringin’ you our #FULLFRONTALMASCARA in a water-resistant, sweat-resistant, and longwearing formula with a unique brush that loads and lifts lashes on the fat side, and defines and curls them on the flat side! Get it when it drops on January 16 at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jan 7, 2020 at 2:50pm PST

 

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If y’all wanted to know the secret to @badgalriri’s poppin’ lashes, the wait is ovaaaa! #FULLFRONTALMASCARA — a water-resistant, longwearing, and smudge resistant formula with a brush that lifts lashes on the fat side, and defines and curls on the flat side is dropping on January 16! Only‬ at ‪fentybeauty.com‬, @sephora, @bootsuk, @harveynichols, and #SephorainJCP!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jan 7, 2020 at 1:14pm PST

Priced at $24 USD which approximately converts to RM100, the Fenty Beauty Full Frontal Volume, Lift & Curl will be available come January 16 at Sephora, Sephora Online, and Fenty Beauty’s website.

For those who are in the UK, you can head over to Harvey Nichols to pre-order yours online now!

Are you going to get your hands on Fenty Beauty’s Full Frontal Mascara? Let us know in the comments below!

Header image: Fenty Beauty