McDonald’s Austria is stepping into the world of fashion and beauty with its latest offering, the “MyTaste – MyManicure” limited edition nail polish collection.
Starting from August 29, 2023, McDonald’s fans in Austria can adorn their nails with the vibrant colors inspired by the fast-food giant’s most beloved sauces.
This exclusive nail polish collection includes five distinct shades, each representing a popular McDonald’s sauce. From the fiery red of tomato ketchup to the classic white of sour cream, and even the soft pastel shades of cocktail, these nail polishes allow enthusiasts to express their love for the iconic flavors in a unique and fashionable way.
What’s even more exciting is that these limited-edition nail polishes are not for sale but can be obtained by registered users of the MyMcDonald’s bonus program in the McDonald’s app. However, they are available only while supplies last, so swift action is essential for those eager to get their hands on these collectible shades.
But that’s not the end of this remarkable McDonald’s venture. To celebrate the launch in style, the fast-food giant is introducing the world’s first McDonald’s pop-up nail salon. From August 29 to 31, 2023, in Vienna, the MyManicure Nail Studio at Invalidenstraße 15 in Vienna’s third district will transform into a haven for fans and fashionistas alike. Professional nail artists will be on hand to provide Mäcci-inspired manicures free of charge. For those eager to secure an appointment, bookings can be made through the McDonald’s app from August 21, 2023.
The “MyTaste – MyManicure” collection adds a fun and stylish twist to the McDonald’s experience, allowing customers to carry their love for the brand right down to their fingertips. With shades like sweet and sour, featuring nuanced orange with silver and gold glitter, and barbecue in smoky dark brown, there’s a sauce-inspired color for everyone.
Patrizia Seyler, Team Lead Marketing Digital at McDonald’s Austria, expressed the brand’s excitement about this unique venture, saying, “It’s in our DNA to keep inspiring our fans with unconventional ideas. That’s why we’re very pleased to present ‘MyTaste – MyManicure,’ the world’s first Mäcci-inspired nail polish collection –