From churning up the biggest bowl of Sarawak laksa to the longest lemang cooking line, the possibilities are endless when it comes to amplifying that Malaysian Boleh spirit. Sure, we all want to prove ourselves worthy in the eyes of the outside world but honestly, how many more varieties of food arranged in the biggest circle or highest stack can we come up with?!
Looking towards a more feasible aspect of that #golokal attitude, perhaps channel your gung-ho spirit into supporting local brands instead? Streetwear pieces have seen a huge spike in the recent years, kudos to homegrown Pestle & Mortar that somewhat kickstarted this entire movement. I mean, who can ever not recognise that inverted KUALA LUMPUR signage?
That being said, let’s roll out these five up-and-coming brands all set to take over the streets in the coming year!
1. Supercrew_kl
Starting off with a vision to spread nothing but positive vibes through their exclusive pieces, the Supercrew collection offers straight-up streetwear pieces leaning towards a heavy dose of functionality.
Chucking aside the unnecessary fluff with their signature brand-stamped tee, the brand unabashedly celebrates sheer minimalism with an edgy factor through the intentionally oversized silhouette and baggy comforts.
2. The Garment
Relying on the classics with a bold modern twist, The Garment brings back the carefree spirit of graphic tees with their very own unique take.
Threading along a sheltered monochromatic hue with the occasional splashes of popping colour, their collection demands for instant attention without even trying hard.
3. LEGIT
Nothing says legit like the word LEGIT.
Okay, ’nuff with the jokes. LEGIT proves that they’re not messing around when they first conceptualise a range of street influences from the skate fanboys to quirky DIY aesthetics. And the results prove to be a playful mesh of hand-sketched doodles and bold typographies that’s guaranteed to turn heads while cruising the streets.
4. Shuren Projects
Embrace a Zen-like simplicity as your wardrobe muse all season with a piece of Shuren Projects to demonstrate that satisfying delight in minimal designs. The brainchild of several like-minded individuals that aspire for functional wearables with heart, it is apparent how this homegrown brand is influenced by Japanese aesthetics through their quintessential basics collection.
5. Tarik Jeans
Proclaiming themselves to be “more than just a denim brand”, Tarik Jeans encourages for diversity in each piece in order to connect with today’s youth. Dishing out an impressive collection from skinny fit to vintage bootleg cuts, they also serve up an array of apparels and accessory to complete that signature subculture look.
Featured header credits: @tarikjeans, @elizabethsm, @shurenprojects