The AR beauty app known as YouCam Makeup has discovered the most popular lipstick colour from around the world. After going through more than 23 million daily virtual lipstick try-ons, Perfect Corp, the company behind the app was able to see which shade of lipstick proved to be the most popular globally.
And the winner is… Millennial Pink!
Perfect Corp looked into their data as part of celebrating National Lipstick Day, which was the 29th of July. They found out that out of all the different users trying out different colours virtually, 20% of users in the US and UK tried on shades of Millennial Pink. Add to that the 15% from China and Japan, and we have a pretty large majority in favour of the colour and its shades.
At this point some of you might be wondering just what on Earth ‘Millennial Pink’ is. Worry not, dear reader. We’ve got the cliff-notes version to get you all caught up.
First off, here’s what it looks like:
Source: The Cut
The colour has several names such as Scandi Pink, Rose Gold, Tumblr Pink, etc. and seems to be a soft and muted shade of pink. It feels like a mix of the colours salmon and peach, with a lighter tone.
It’s become quite popular recently with many designers such as Mark Jacobs, Gucci, and Céline. Some of the fans of the colour describe it as ironic ‘post-pretty’. They say it’s a way to be pretty while still appearing intellectual and sophisticated, not that these things are mutually exclusive of course.
In any case, the data from YouCam Makeup also revealed some interesting trends in makeup from around the world. For instance, did you know that Western countries preferred pink more than any other colour, while we in the East have shown to be more bold with mixing up colours and trying different ones? Also, the West prefers matte finishes while we in Asia gravitate towards sheer finishes.
What do you think of the newly crowned queen of lipstick colours, dear reader? Are you a fan? Would you try it, now that you’ve heard of it? What do you look for when choosing a lipstick colour?
Header Image Souce: Shadibox Blog