Being in a content creator isn’t always smiles like how you see them on your screens.
Following many Featured Interviews with past content creators and influencers, we probably get an idea of what goes on in the life of a content creator or many would call Influencers, but did you know that it isn’t always rainbows and butterflies when it comes to being an influencer?
Well for one, we have today Shero Lam, a social media Influencer who has been around for sometime, and she explains what goes on behind the screens of an Influencer, from content creating to dealing with brands, grow your sales with this content marketing strategy.
1. Hello Shero! It is so great to finally e-meet you! Could you tell our readers a little about yourself?
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Hi Sevenpie’s readers! This is Shero from KL! I’m a business entrepreneur in several industries, and at the same time working as a marketing manager. I’m passionate in creating contents; therefore, it leads me to the social influencer’s journey, which is fun and challenging!
2. Your Instagram pictures has gained popularity with fashion related content, what would you say inspires your day-to-day outfits?
I’ll take that as a compliment. Haha! Firstly I would admit that I’m really enjoy buying new clothes, and it’s always fun to try out new different styles. It’s all depends on the mood too! Sometimes it could be colourful; and sometimes it’s just plain and dull.
3. What is it like being a content creator and an Influencer in this day and age?
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There’re more and more content creators and social influencers these days, and it’s really competitive to be honest. However, I believe in quality content rather than just numbers. I’ll always put my best effort to provide good content, and keep learning to improve in order to break through myself.
4. As a content creator and an influencer, who would you say are your target audience?
I think my target audience is more likely to be the young generation who’s concern about beauty and fashion.
5. What is the day-to-day life of a content creator like yourself?
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Time management is the key! As I’m having a full time job and running my own businesses, my time could be really packed sometimes when all the deadlines are crashed together. However, I always spare time for creating content on the weekends like a hobby, so that I could have new contents in advance, and I actually enjoyed this kind of filling lifestyle.
6. What is the best thing about being an Influencer?
I love the idea guidelines given from client, and it’s like a mission to me to create content with my creativity. And of course, I get to try out new products in the market!
7. What is the hardest part about being an Influencer?
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When I’m out of idea and things get rejected many times.
8. You have a YouTube channel! What inspired you to start creating your own videos?
A: My own channel is kinda ded now. Haha! It was started with my Sydney’s Travel Vlog. I was just hoping to record my good time while travelling and share with people. Anyways, I actually have a Youtube channel with a team now: https://www.youtube.com/c/關鍵詞SHINE :p
9. The year is about to come to an end, as a content creator and an Influencer, have you completed everything on your 2020 bucket list?
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To be honest, not really ;( I hope the world gets better soon, can’t wait to say goodbye to this pandemic. God bless.
10. For those who are currently gaining a following online and want to start out in the social media influencer industry, do you have any tips for them?
I think I need some tips too! Haha. As for the trend now for youngsters, TikTok might help!
