Is it about to be the era of designer hand sanitizer?
French multinational corporation and beauty conglomerate LVMH has just announced that they will use its perfume production lines to start making hand sanitisers.
Hold up. Louis Vuitton hand sanitizers?
However, they are doing it with the intention to protect people against the coronavirus outbreak.
Amidst this terrible time, LVMH wants to do all they can to make the world a better and safer place. Through this initiative, LVMH also intends to enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.
The luxury goods maker intends to use their resources to help tackle the shortage of the antiviral products, going as far as to make them cost free.
“LVMH will use the production lines of its perfume and cosmetic brands… to produce large quantities of hydroalcoholic gels from Monday,” LVMH said in a statement. “These gels will be delivered free of charge to the health authorities.”
The factories normally produce perfume and makeup for luxury brands like Christian Dior and Givenchy, all owned by parent company Louis Vuitton Moet Hennesy — otherwise known as LVMH.
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Coronavirus has swept the world by storm, only getting worse in the coming days. Companies using their resources to support a good cause is extremely important, and LVMH is stepping in the right light.
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Header Image : Business Of Fashion
