Malaysian actor and style icon Meerqeen has just moved from red carpets to fragrance wardrobes in a major way.
YSL Beauty Malaysia has announced that he is the new face of Le Vestiaire des Parfums, the haute parfumerie line that translates couture fashion into scent.
This is more than a product endorsement.
It marks an evolution of Meerqeen’s role with the luxury brand — from ambassador to muse.
Le Vestiaire des Parfums is not your standard perfume lineup.
It interprets Yves Saint Laurent’s most iconic wardrobe pieces — like tuxedos and jackets — through sophisticated scent compositions that feel personal, artistic, and bold.
The collection is grown out of haute fashion sensibilities rather than traditional fragrance tropes.
Each scent is designed to evoke style, identity and presence — like wearing a signature outfit on your skin.
YSL’s creative directors say this haute fragrance line is about olfactory couture — scents that reflect personality and presence as much as perfume notes.
Meerqeen is a natural fit for this narrative.
Known for his standout roles in Melur Untuk Firdaus, Nenek Bongkok Tiga and Angkara Cinta, he has become one of Malaysia’s most talked-about young talents.
His style is bold, his presence is confident, and his artistic sensitivity mirrors the philosophy behind the Le Vestiaire line.
The fragrances themselves are no small feature.
They include notes and compositions designed to tell the story of iconic fashion pieces through scent — from the structured sophistication of Tuxedo to the personal expression woven through the Muse fragrance.
The appointment also reflects a broader shift in beauty culture.
Luxury brands are now looking for ambassadors and muses who not only look the part, but embody the values and identity of the product they represent. Meerqeen’s authentic style and cultural resonance make him an ideal ambassador for this era of beauty as personal expression.
In a time when beauty and fashion are increasingly about storytelling and identity, this move signals that Malaysian talent has a place on the global luxury stage.
