RM1,000 for an iPhone Bag? Apple Thinks It’s the Next Big Thing.
If you thought Apple selling a RM90 polishing cloth was already peak comedy, wait till you see their latest flex: a limited-edition iPhone Pocket — basically a fancy kain crossbody bag for your phone — priced at around RM700 for the short version and RM1,070 for the long one.
Yes, you read that right: over a thousand ringgit… for a phone pouch.
It feels like classic Apple “ragebait,” but if you squint through the fashion lens, the idea almost makes sense.
A bright, compact pouch that elevates your outfit — as long as you belong to the tax bracket where three-digit accessories are considered “Tuesday.”
Apple describes the pouch as having a ribbed mesh structure with signature Issey Miyake pleats.
When stretched, the fabric supposedly “gently reveals the contents and offers a view of the iPhone display,” which basically means: you can see your phone through the bag.
The design pays tribute to Issey Miyake, the legendary Japanese designer behind the “A Piece of Cloth” philosophy — using minimal fabric with minimal waste.
Although Miyake passed in 2022, Apple claims his influence still shapes their aesthetic and techno-futurist direction.
There’s even historical tea: back in the 1990s, Steve Jobs actually asked Miyake to design uniforms for Apple employees.
While Miyake didn’t design this pouch himself, his clean lines and minimalism clearly guide Apple’s fashion collaborations today.
The long crossbody version comes in three colours and follows the rising trend of wearable tech accessories — the kind you see on fashion-week sidewalks, not pasar malam.
Apple also launched a crossbody strap this year at RM280, praised for its quality but criticised for being slightly “manja” in everyday use.
The short iPhone Pocket is expected to be more popular thanks to the lower price point and wider colour options.
Experts say it isn’t the most convenient accessory ever, but the idea of an “accessory for an accessory” opens up new experiments between fashion and technology.
With Tap to Pay and wallet attachments becoming normal, more brands are designing bags purely for the phone.
So maybe this RM1,000 kain pouch really is the next niche micro-trend.
Will it become the next Labubu-level craze by 2026?
Unlikely.
But if it shows up as Malaysia’s most random Christmas gift of the year, don’t say I didn’t warn you.
