Have you heard of the new clothing line that has females jumping for joy?
NIKO & CLARE, a fresh face to the fashion world AND has everything we’re looking for! Their aim is to create the finest choice of apparel for women and their loved ones, turning unforgettable memories to memories we’ll cherish for a lifetime!
Founded by a familiar face we see on our screens, YouTuber, Singer, and Tv Host, Charis Ow and Digital Marketing Manager Niniek Sugiarti!
So, how did these creative duo come to meet each to only end up one day creating a fashion empire?
Their story dates back to even before Charis was featured on our screens, “Niniek was one of the few people who saw the potential in me as a content creator even when I was still new in the industry six years ago. 2020 was a tough year for me my wedding was postponed, I experienced a failed partnership, shows were cancelled and I was feeling so uninspired. I needed something new and exciting to re-light my candle, so I decided to take the leap faith; and together with Niniek, find a way to fill in a gap in the fashion industry and fulfil the wishes of mothers who love to play dress up with their little ones,” Charis explained.
Niniek adds “Being a new mother myself, I was looking for clothes to match with my two year-old daughter and was frustrated with the limited options out there. Matching ‘Mommy and Me’ clothes were either the exact same clothes in different sizes or clothes that are just in the same colour.”
Staying true to themselves, Niniek and Charis then created a fashion line that illuminates joy and confidence when wearing their pieces.
Their debut collection,“We Celebrate ____” is now out on their website, to celebrate all the positive things that we’re blessed with and it also serves as a reminder for everyone to be greatful of the things life brings to the table.
Charis adds, “From here on, NIKO & CLARE hopes to journey with you in this ongoing thing we call life, cheering you on as you achieve every milestone and together, we strongly believe that every moment between you and your loved ones deserves a celebration!”